Lazada Group, also known as Lazada, is a leading e-commerce company in Southeast Asia. With over 10,000 third-party sellers and 50 million active buyers, Lazada operates as an online marketplace platform in six countries: Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines. Initially, Lazada sold inventory directly from its own warehouses, but later expanded to allow third-party retailers to sell their products on its platform as well. The marketplace accounted for 65% of Lazada's sales in 2014. Lazada has raised over $685 million from investors such as Tesco, Temasek, Summit Partners, JPMorgan Chase, and Kinnevik AB. In 2016, the Alibaba Group acquired a controlling stake in Lazada to support its international expansion plans. Lazada is often compared to other e-commerce platforms in Southeast Asia such as Shopee, Tokopedia, and Bukalapak.
0 Comments